Over the last several years, I have networked repeatedly and been in spaces where innovation and global competitiveness are critical, and I can tell you that one of the most strategic advantages an organization can cultivate is trust, both internally and externally. Trust is more than a feel-good concept; it’s a market differentiator that directly influences recruitment, retention, and the long-term sustainability of our workforce.
The business case for trust and culture
According to the 2024 Edelman Trust Barometer, 69% of employees say that trust in their employer is essential when considering a job offer. In agriculture and food, where many roles require unique geographic, environmental, and cross-functional commitments, trust and culture can make or break a candidate’s decision to join or stay.
Organizations that are intentional about fostering transparency, communication, and inclusive decision-making processes often experience:
- Lower turnover and higher employee engagement.
- Increased peer advocacy, where current employees actively refer others.
- Stronger brand perception among students, career changers, and early professionals.
Trust signals to prospective employees that the organization is stable, forward-thinking, and human-centered.
Organizational culture is more than perks
The next generation of workers, especially Gen Z, is not only career-driven but also values-driven. They’re asking:
- Will I be heard here?
- Is this a place where I can grow personally and professionally?
- Do leadership and coworkers operate with integrity?
Culture becomes the answer to those questions. In fact, LinkedIn’s 2025 Workplace Learning Report found that 94% of employees would stay longer at a company that invests in their learning and development – a clear connection between trust, investment, and retention.
Shaping perception: Why culture affects career marketability
When organizations actively build cultures of trust, they reshape how agriculture and food careers are perceived. Once viewed as niche or static, these industries are now seen as dynamic, tech-driven, and globally impactful especially when organizational cultures highlight:
- Purpose-driven missions connected to global sustainability and food security.
- Career agility across science, technology, policy, logistics, marketing, and education.
- Clear pathways for leadership, growth, and innovation.
Strong culture stories shared through testimonials, job postings, campus engagement, and social media become powerful marketing tools for talent recruitment.
What can be done now
To support trust-building and culture alignment across the sector, stakeholders can:
- Conduct culture audits: Evaluate how current and potential employees perceive your organization. Use insights to adjust onboarding, leadership training, and internal communications.
- Invest in leadership development: Equip managers and senior staff with the tools to lead with clarity, empathy, and accountability.
- Connect culture to strategy: Make organizational values a part of performance metrics and storytelling, not just posters on the wall.
- Mentor and support young talent: Build mentoring pipelines that not only transfer technical skills but reinforce that agriculture and food careers are worth investing in.
A thriving organizational culture grounded in trust doesn’t just keep employees – it attracts them. It positions agriculture and food careers as bold, modern, and full of purpose. As we cultivate the future workforce, let’s remember that how we work is just as important as what we do.
Stephon D. Fitzpatrick, Ph.D.
Executive Director, Together We Grow
This message was included in Together We Grow’s May 2025 newsletter. Subscribe to the monthly newsletter.